BOSSIE is a clothing brand concept aimed at seamlessly dressing the young working female from work to social life.
Objective:
To empower women not only through our bold, professional styles, but also through our business. 40 % of all BOSSIE. profits will be used to invest in female-founded startups or businesses, to continue to promote badass bossie women.
Research
is
+ Female
+ 18-30 years
+ Working professional
Persona
lacks
- Time to change between work & play
- Funds to buy entirely separate work wardrobe
BOSSIE is built to be iconic, focusing on addressing key criteria for icon branding, such as: creating a design that sets new standards in terms of quality, function/feature or style, setting a trend, and being aesthetically pleasing
Implementation
Versatile Designs
The suit is made of two pieces: a V-neck cut slim-fit bodysuit, paired with a skirt with two possible hemline cuts for work and for play.
short, flirty hemline
long, professional hemline
All BOSSIE suits were hand-sewn based on these designs using a signature eco-fabric, a medium weight crepe.
Colors
