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BOSSIE is a clothing brand concept aimed at seamlessly dressing the young working female from work to social life.

Objective:

To empower women not only through our bold, professional styles, but also through our business. 40 % of all BOSSIE. profits will be used to invest in female-founded startups or businesses, to continue to promote badass bossie women.

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Research

is                                                                        

+ Female                                                   

+ 18-30 years                                                       

+ Working professional                                       

Persona

lacks                                                   

- Time to change between work & play

-  Funds to buy entirely separate work wardrobe

BOSSIE is built to be iconic, focusing on addressing key criteria for icon branding, such as: creating a design that sets new standards in terms of quality, function/feature or style, setting a trend, and being aesthetically pleasing

Implementation

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Versatile Designs

The suit is made of two pieces: a V-neck cut slim-fit bodysuit, paired with a skirt with two possible hemline cuts for work and for play.

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short, flirty hemline

long, professional hemline

All BOSSIE suits were hand-sewn based on these designs using a signature eco-fabric, a medium weight crepe.

Colors

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Website

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Final brand concept for  BOSSIE can be found at www.madeleine.me/bossie

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